Our purpose

You + I exists to improve everyday health by offering organic, naturally fermented drinks as a genuinely better alternative to the mass-produced, high-sugar beverages that dominate the market, while supporting organic agriculture and reducing our environmental impact.

We believe the more good you put in, the more good you get out. That belief shapes every decision we make, from the organic ingredients we source to the way we make and package every bottle.

This purpose was adopted by the board of directors of Clever Kombucha Ltd (You + I) on 22 October 2026 and is reviewed at least every two years.