Let's talk about You + I

You + I founders Kelsey and Alan Moore

"We believe in making products that are
the best for ourselves and our customers."

-Alan & Kelsey, Founders

One hand passing a bottle of You + I kombucha to another

Why You + I?

You = our community, our customers, our extended family

I = the makers, crafting every batch with intention and care.

Together You + I = something greater.A shared moment. A connection. A kombucha made for us both.

Our story

From a kitchen table to 500 shelves

Everything still made in the city it started in.

2017

Early home brewing setup with fermentation buckets and a bottle drying rack
Holding a glass jar of kombucha fermenting under a cloth cover

A flat in Glasgow

It started on the kitchen table

We launched You + I in 2017 from our kitchen table. The goal was to make products that we would be happy to give to our own children. Products we are truly proud of.

28 Jul 2017We registered the company and got to work

2018

Bottles of You + I Ginger kombucha on the shelves of a chilled drinks fridge

Scotland

The first shelves that were not ours

Independent delis and health food shops took the first cases. That same trade is still the backbone of the business today.

2019

Pressure gauge on a stainless steel brewing tank at the You + I brewery

First micro brewery

Out of the flat and into a unit

The kitchen stopped being big enough. The first micro brewery meant proper tanks, proper temperature control, and the first batches made somewhere built for it.

2020

You + I kombucha case, five flavours in 330ml glass bottles

Direct to doors

Kombucha by subscription

A build-your-own case of 12, and a subscription behind it, so people could pick the flavours they actually drink rather than take a fixed mix.

The same year the Soil Association certified us organic.

Soil AssociationCertified organic

2021

You + I botanical tea being poured into a glass
You + I Botanical Tea case, all three flavours

A second range

Botanical tea joins the kombucha

Sencha Green, White Peony Chamomile and Rooibos Rose: brewed and bottled, for people who wanted the ritual without the ferment.

2022

The empty railway arch in Glasgow before the You + I brewery was built in it
Checking brewing records on a tablet at the You + I brewery

Glasgow

A brewery built around the process

We are still a small team and produce and package everything with care and precision from our custom built brewery in Glasgow. You can read more about our process here.

2023

A Velo City cargo bike rider handing a You + I box over outside the Glasgow brewery
A cargo bike carrying a You + I delivery past a Glasgow shop front

City deliveries

Orders delivered by bike

Glasgow orders started going out on two wheels instead of four, which only works when you brew in the city you sell in.

We also certified as a B Corp.

2,533Bike deliveries so far

2024

You + I kombucha on the shelf of an independent deli

London

Harrods, Selfridges, The Connaught

The same cases that went to Scottish delis started going to the London food halls, without changing anything about how they were made.

2026

Close-up of a You + I Black Cherry kombucha bottle, its label marked raw, organic and natural

500 independents

Best Kombucha, and 500 shelves

Today you will find You + I stocked in over 500 of the best independents throughout the UK and Ireland including Harrods, Selfridges and The Connaught, and online at Ocado.

Our Original kombucha is a BBC Good Food Best Kombucha, 2026.