Press

All copy on this page may be quoted or reproduced freely.

In one paragraph

You + I is a B Corp certified brewery in Glasgow making raw, organic, unpasteurised kombucha and botanical tea. Founded in 2017 by Alan and Kelsey Moore at their kitchen table, the company brews everything in-house at its own custom-built brewery, fermenting with French oak and whole leaf Assam tea. You + I is certified organic by the Soil Association and is stocked in more than 500 independent retailers across the UK and Ireland, including Harrods, Selfridges and The Connaught, and is available nationally through Ocado. The company trades as Clever Kombucha.

Fast facts

  • Founded: 2017, by Alan and Kelsey Moore
  • Based: Glasgow, Scotland, in a custom-built brewery
  • Legal entity: Clever Kombucha, trading as You + I
  • Products: Kombucha and Botanical Tea
  • Made: Raw, organic, unpasteurised, vegan
  • Distinctive process: fermented with French oak and whole leaf Assam tea
  • Stockists: 500+ independent retailers across the UK and Ireland
  • Notable stockists: Harrods, Selfridges, The Connaught and Ocado
  • Delivery: free to mainland UK, carbon neutral

Certifications

  • B Corp certified
  • Organic, certified by the Soil Association
  • Real Living Wage Employer
  • SALSA (Safe and Local Supplier Approved)

The range

Kombucha: a sparkling living tea, fermented with French oak and whole leaf tea. Five flavours: Original, Ginger, Black Cherry, Lime Sea Salt and Lemon Lavender.

Botanical Tea: brewed with organic teas and botanicals, with flavour profiles built around function. Three flavours: White Chamomile, Sencha Green and Rooibos Rose.

How it is made

You + I kombucha is a sparkling living tea. It is fermented with French oak, whole leaf Assam tea and billions of live bacteria, which gives it a woodsy, full-bodied character rather than the sharp vinegar note common to the category. It is never pasteurised and never made from concentrate, so the drink stays raw and alive in the bottle. Sediment and cloudiness are normal and expected.

Everything is produced and packaged in small batches at the company's own brewery in Glasgow. What sets the process apart is precision: refined methods and specialised equipment rather than kitchen fermentation.

Press coverage

“Modern British Masters of Kombucha”

David Williams, The Guardian

“My favourite flavoured kombucha of all the ones I tried.”

Fiona Beckett, The Guardian

“Fine, delicate bubbles give a gentle burst in each sip, and stay stuck to the glass as it’s swirled – if it were a wine, you’d say it ‘has legs’. On the palate, it’s oaky and full-bodied.”

Sarah Lienard and Alice Johnston, BBC Good Food

“The first time I tried You + I kombucha, I gasped and stared dumbfounded at the bottle. It’s the most delicious, most soda-ish fermented drink I’ve ever had.”

Sarah Manavis, The Observer

Why the name

You = the community and customers. I = the makers, crafting every batch with intention and care. Together, something greater: a shared moment, a connection, a kombucha made for us both.

Samples, images and enquiries

We are happy to send samples to writers, reviewers and buyers, and can supply high-resolution product photography, brewery images and founder portraits on request.