You + I Now At Selfridges
From Dream to Shelf
We started with a simple but bold ambition: to craft the tastiest kombucha possible. Countless hours were poured into mastering the nuances of fermentation—balancing flavour, fizz, and natural ingredients—to create a kombucha that doesn’t compromise on taste or integrity.
Our hard work is paying off, and we’re proud to see it recognised by premium locations.
Why Selfridges?
Being stocked at Selfridges is more than just a milestone—it’s a validation of our commitment to quality and innovation. Selfridges is not only one of the UK’s most iconic department stores, but also a place that supports brands with strong purpose, outstanding craftsmanship, and sustainability credentials. We’re honoured to join their offering on Oxford Street.
This listing signals that kombucha is now firmly stepping out of niche health‑drinks territory and into mainstream taste culture—and we are excited to lead that movement.
Quality You Can Taste
Our kombucha is the result of meticulous fermentation, key ingredient sourcing, and creative flavour development. Every batch is crafted to deliver refined taste without sacrificing authenticity:
- Using live cultures and traditional fermentation energy to create light sparkle and clean finish
- Sourcing high‑quality teas and botanicals for depth of flavour
- Keeping sugar low and avoiding artificial flavours, aiming for a drink you feel good about
- Packaging with care, aligning with our sustainable ethos
Being in Selfridges gives us the opportunity to share this experience with more people and allowing shoppers to discover kombucha as something delicious and sophisticated, not just functional.
Recognised by the Best
We are proud that our kombucha is already listed in venues such as The Connaught, Gleneagles Hotel, and now Selfridges.
These partnerships reflect our journey: from small batch experiments to premium placements.
Visit Us at Selfridges
If you’re in London, pop into the Selfridges Oxford Street store and look out for our range. It’s the perfect place to taste the difference and experience kombucha elevated. We can’t wait to hear what you think.